Neighbourhoods and corridors
Downtown & the international bridges · Segundo Barrio & Chamizal · Central El Paso — Alameda Avenue · Northeast El Paso · Socorro & San Elizario · Horizon City
El Paso, TX
Sell crypto at your counter in El Paso
El Paso's retail economy is binational.
- No kiosk, no floor space
- Compliance carried by a registered MSB
- Two-minute customer onboarding
- Revenue share on every order
$500.00
Counter order · El Paso
- CustomerVerified · 71 sec
- Buying0.00421 BTC
The retail opportunity in the border region
Border cities run a different retail economy from the rest of the country. Currency exchange is a routine transaction rather than a specialist one, cross-border customers are a normal part of the trade, and a storefront handling multiple forms of money is completely unremarkable to the people using it.
That normalisation is a real advantage. In most American markets a store has to explain why it is now doing something with money that is unfamiliar. In El Paso the customer's mental model already includes a counter that converts one form of value into another.
On the ground
Where the counters are in El Paso
Casas de cambio, check cashers, money transfer agencies, convenience stores, mercados, phone shops. These are the formats the program was designed around, and the neighbourhoods below are where they cluster.
Store formats that fit
Casas de cambio, check cashers, money transfer agencies, convenience stores, mercados, phone shops.
Where the money is sent
Mexico — the corridors that drive stablecoin demand at a El Paso counter.
Languages at the counter
Spanish, English. Serving a customer in their own language is the single biggest advantage a counter has over an app.
The arithmetic
What a single transaction is worth to the store
You keep a share of every order. Bigger order, bigger share. The examples below use 1% to 3% — your own rate is in your agreement.
| At the counter | Order size | Store keeps (low) | Store keeps (high) |
|---|---|---|---|
| A customer cashes a check and puts part of it into Bitcoin | $200 | $2.00 | $6.00 |
| A regular buys USDT to send to family overseas | $500 | $5.00 | $15.00 |
| A customer sells crypto and takes the cash | $1,000 | $10.00 | $30.00 |
| A small business owner buys on payday, every other week | $2,500 | $25.00 | $75.00 |
| One larger order, the kind an ATM's daily cap refuses | $10,000 | $100.00 | $300.00 |
The figures above are worked examples, not projected or guaranteed earnings. They show how the arithmetic works on a given order size at an illustrative revenue-share range. Your actual rate is set in your agent agreement, and what any individual store earns depends on its foot traffic, its neighbourhood, its hours and how many customers it serves. Anytime Capital does not promise any level of income.
- A money order earns you cents. A wire earns a flat fee, however big it is. This does not.
- No monthly fee. No minimum. Nothing to buy back before the first dollar is yours.
- Your customer pays our normal published price. Your share does not change it.
Anytime Capital runs its own branches in Atlanta and Miami. Partner stores run the same counter service.
The casa de cambio model, on the US side
El Paso's currency exchange storefronts are structurally the closest US analogue to the casa de cambio format that dominates cash retail across Latin America — and they are the format this program maps onto most directly anywhere in the world.
For those businesses, adding crypto is not a category leap. It is another asset across the same counter, verified the same way, paid for the same way, with the same customer.
Border compliance expectations are also higher than average, which cuts both ways: onboarding asks careful questions, and businesses that are used to those questions find them familiar.
Read the detail(1 section)
What a El Paso store actually signs up to
Your employee signs in at retail.anytime-capital.com, verifies the customer once, places the order and takes the payment at the counter. There is no machine to install, no crypto for the store to hold and no float to fund.
Anytime Capital is the registered money services business behind the transaction and carries the customer identification programme, the monitoring and the reporting. Your store is a serving location, and your existing licences remain yours with their own obligations.
Onboarding is a compliance review and a training session. Nothing is delivered to your address, and there is nothing to earn back before the first order is profitable.
Keep reading
The rest of the programme
The numbers, the rules and the store type closest to yours.
Frequently Asked Questions
Do casas de cambio qualify for the program?
They are among the most natural fits anywhere, because the counter model, the identification habits and the customer expectation are already exactly right.
Can I serve customers who live in Mexico?
Eligibility depends on the customer's own circumstances and on the applicable rules, and that is determined by the platform's verification rather than by the store. What your location can offer is confirmed during onboarding.
Do I need a licence of my own to do this?
Not to act as a serving location for Anytime Capital's platform. Anytime Capital is the registered money services business and carries the compliance programme for the activity. State law varies, so what applies to your specific store is confirmed during onboarding, and nothing here is legal advice.
Is there any equipment to install?
None. The platform runs in a browser on a phone, tablet or the PC already behind your counter. There is no kiosk, no floor space requirement and no monthly platform fee.
How long does it take to serve a customer?
One to two minutes for a first-time customer, because their identity is verified once. Under a minute for everyone after that.
Put a crypto counter in your El Paso store
Tell us where the store is and what your customers keep asking for. We will tell you what we can offer at your location.